Privacy Policy

Batteries Accessoires Ltd

(Updated: February 2025)

Batteries Accessoires' vision is to be a model corporate citizen and contribute to making the world a better place. We place a high value on honest and clear communication and are committed to building strong and lasting relationships with consumers based on trust and mutual benefit. Part of this commitment means protecting and respecting your privacy and your choices. Respecting your privacy is of paramount importance to us. Therefore, we have developed the following "Our Privacy Commitment" and full Privacy Policy.

Our Privacy Commitment

We respect your privacy and choices.

We ensure that privacy and security are built into everything we do.

We will not send you marketing communications unless you actively ask us to, or unless you provide us with your personal information when you purchase our products. You can change your mind at any time.

We will never give or sell your data.

We are committed to keeping your data secure and only working with trusted partners.

We are committed to using your data openly and transparently.

We will not use your data in a way that you have not informed us of.

We respect your rights and always try to accommodate your requests as much as possible in accordance with our own legal and operational responsibilities.

For more information about our privacy practices, please refer to this Privacy Policy, which sets out the types of personal information we may collect/receive directly from you or in the course of your interactions with us, how we may use that information, to whom we may disclose it, how we protect and secure that information, and your rights with respect to the personal information we hold about you. While the information in this Privacy Policy may not apply to you in its entirety, this Privacy Policy is intended to outline one or more scenarios that may apply to you, depending on your interactions with us.

The more you interact with us, the better we understand you and the better we can tailor our services to you.

If there are any changes to this Privacy Policy, we will update it on this page. Reviewing this page regularly ensures that you understand what information we collect, how it is used, and under what circumstances, if any, it is shared with other parties. In some cases, you may also receive notices of changes to this Privacy Policy. Your continued use of our websites and services (including continued online or in-store purchases of our products) after any changes to this Privacy Policy and after receiving notice of any changes to our Privacy Policy constitutes your consent to our processing of your personal data in accordance with the updated Privacy Policy.

When you share personal data with us or we collect your personal data, we use it in accordance with this Privacy Policy. Please read this information and our FAQ page (if any) carefully. If you have any questions or concerns about your personal data, please contact us using the contact details provided in the Contact Us section below.

Please note that you must be eighteen (18) years of age or older, or have obtained parental or legal guardian consent, to use our services.

What will you find in this Privacy Policy?

Who are we?

What is personal data?

What data do we collect from you and how do we use it?

(i) How do we collect or receive your data?

(ii) Automated decision making

(iii) Profiling

(iv) Who has access to your personal data?

(v) Where do we store your personal data?

(vi) How long do we retain your personal data?

(vii) Is my personal data secure?

(viii) Third-party websites and social login links

(ix) Social media and user-generated content

Your rights and choices

Contact

1. Who we are

Batteries Accessoires is part of the L'Oréal Malaysia Sdn Bhd (199401042730 [328418-A]) ("L'Oréal", "our", "we" or "us") portfolio of brands. L'Oréal is responsible for the personal data you share with us. L'Oréal is the "data controller" for the purposes of the Malaysian Personal Data Protection Act 2010 (Act 709) and applicable data protection laws in relevant jurisdictions.

L'Oréal Malaysia Sdn Bhd is a subsidiary of the L'Oréal Group with a broad portfolio of brands offered by four divisions: Consumer Products, L'Oréal Luxury, Professional Products and L'Oréal Skin Beauty, as follows:

Consumer Products

Garnier

L'Oréal Paris

Maybelline

3CE

L'Oréal Luxury

Aesop

Giorgio Armani Beauty

Helena Rubinstein

IT Cosmetics

Kiehl's

Lancôme

Shu Uemura

Yves Saint Laurent

Professional Products

Kérastase

L'Oréal Paris Professional Hair

L'Oréal Skin Beauty

Ceravi

La Roche-Posay

(the above listed brands are collectively referred to as [the Brands] hereinafter).

Company Address: L'Oréal Malaysia Sdn. Bhd, Crown Penthouse, 1 Powerhouse, No. 1, Persiaran Bandar Utama, Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan.

Website: https://batteriesaccessoires.com

2. What is Personal Data?

“Personal Data” means any information or piece of information that identifies you directly (such as your name) or indirectly (such as through pseudonymous data such as a unique ID number) and/or that can identify you. This means Personal Data includes email/home address/mobile number, username, profile picture, personal preferences and shopping habits, user-generated content, financial information and benefits information. In some cases, it may also include unique digital identifiers such as your computer’s IP address or your mobile device’s MAC address, and cookies.

3. What data do we collect from you and how do we use it?

At L’Oréal, we believe that you – the consumer – are at the heart of what we do. We love to listen to you, understand your needs and create and deliver products you love. We also know that many of you like to communicate with us. Therefore, you may share your Personal Data with us in a variety of ways, and we may collect it in a variety of ways.

(i) How do we collect or receive your data?

We may collect, record, hold, store, use, disclose, receive and/or process (collectively, “Process”) your data through our websites, forms, applications, devices, L’Oréal products or brand pages on social media or otherwise. Sometimes you provide this data to us directly (e.g. when you create an account, contact us, make a purchase on our websites/applications or in stores/salons); sometimes we collect this data (e.g. using cookies to understand how you use our websites/applications); and sometimes we receive your data from other third parties (including other entities in the L’Oréal Group).

When we collect data, we will indicate mandatory fields with an asterisk, which are necessary for us to:

Perform our contract with you (e.g. deliver the products you purchased on our websites/applications);

Provide you with the services you requested (e.g. provide you with newsletters);

Comply with legal obligations (e.g. invoices, e-invoices); or

Perform the issuance and/or validation of e-invoices, including processing subsequent/related tax matters for the Inland Revenue Board of Malaysia (“IRBM”) requirements;

Providing such personal information is mandatory. If you do not provide the information marked with an asterisk, it may affect our ability to provide you with our products and services.

We have set out further details in the table below, explained below:

When do we collect or use your personal data? This column explains in which activities or situations you are involved in we use or collect your data. For example, whether you are shopping, subscribing to a newsletter or browsing a website/app.

What personal data may we obtain directly from you or when you interact with us? This column explains what types of data about you we may process depending on the specific situation.

How and why do we use your data? This column explains how we process your data and for what purposes.

What is the legal basis for using your personal data? This column explains why we may use your data.

Depending on the purpose for which the data is used, the legal basis for processing the data may be:

Your consent;

Our legitimate interests include:

Improving our products and services: More specifically, our business interests help us better understand your needs and expectations so that we can improve our services, websites/apps/devices, products and brands for the benefit of our consumers.

Fraud prevention: ensuring that payments are complete and free from fraud and theft.

Protecting our tools: ensuring that the tools you use (our websites/apps/devices) are safe and secure and that they function properly and are constantly improving.

Performance of a contract: more specifically, to perform the services you request from us;

Legal basis for processing where required by law.

Overview of information about your interactions with us and their impact on your data: click here

Please note that regardless of the legal basis above, our processing of your personal data is based on your consent, as long as consent is required by applicable local law.

(ii) Automated decision making

In order to protect transactions conducted through our website/application/device from fraud and misappropriation, we use solutions from third-party providers. Fraud detection methods are based on, for example, simple comparisons, associations, clustering, predictions and outlier detection using intelligent agents, data fusion techniques and various data mining techniques.

This fraud detection process may be fully automated or may involve human intervention, with decisions ultimately made by humans. In any case, we take all reasonable precautions and safeguards to limit access to your data.

Due to automated fraud detection features, you may (i) experience delays in order/request processing while we review your transaction; and (ii) you may be restricted or excluded from the service if a risk of fraud is identified. You have the right to access the information on which we make our decisions. Please see the “Your Rights and Choices” section below.

(iii) Profiling

When we send or display personalized communications or content, we may use some technologies known as “profiling” (i.e. any form of automated processing of personal data that involves the use of that data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s personal preferences, interests, economic situation, behavior, location, health, reliability or movements). This means that we may collect your personal data in the different scenarios mentioned in the table above. We aggregate this data and analyze it to evaluate and predict your personal preferences and/or interests.

Based on our analysis, we may send or display communications and/or content that match your interests/needs.

In certain circumstances, you have the right to object to the use of your data for “profiling”. Please refer to the “Your rights and choices” section below.

(iv) Who has access to your personal data?

We may share your personal data within the L’Oréal Group to comply with our legal obligations, prevent fraud and/or protect our tools, improve our products and services, or with your consent.

Depending on the purpose for which the information was collected, and only on a need-to-know basis, L’Oréal Group entities worldwide may have access to some of your personal data in a pseudonymised form (not allowing direct identification) and as necessary to provide you with the services you requested.

We may also share your personal data in a pseudonymised form (not allowing direct identification) with L’Oréal Research & Innovation scientists, including those located outside your country, for research and innovation purposes.

Where permitted, we may also share some of your personal data, including data collected through cookies, across our brands to coordinate and update the information you share with us, generate statistics based on your characteristics and tailor our communications.

Please visit the L’Oréal Group website for more details about the L’Oréal Group, its brands and locations.

We may share your personal data with third parties (whether in or outside Malaysia) or L’Oréal Group entities for marketing purposes.

We share your personal data with third parties for direct marketing purposes only with your consent. In such cases, your data will be processed by that third party as the data controller and its own terms and conditions and privacy notice will apply. You should read their documentation carefully before agreeing to disclose your information to such third party.

Our trusted third-party providers (whether in or outside Malaysia) may also process your personal data on our behalf.

We rely on trusted third parties to perform a range of business operations on our behalf. We only provide them with the information they need to perform the service and require them not to use your personal data for any other purpose. We always do our best to ensure that all third parties we work with keep your personal data secure. For example, we may entrust services that require the processing of your personal data to:

Third parties who assist and provide us with digital and e-commerce services, such as social listening, store locators, loyalty programs, identity management, ratings and reviews, CRM, web analytics and search engines, user-generated content management tools;

Advertising, marketing, digital and social media agencies that help us deliver advertising, marketing and campaigns, analyze their effectiveness, and manage your contacts and questions;

Third parties that are required to deliver products to you, such as postal/courier services;

Third parties that assist and help us with IT services, such as platform providers, hosting services, maintenance and support of our databases and software and applications that may contain your data (such services may sometimes mean accessing your data to perform the required tasks);

Payment service providers and credit reference agencies to assess your credit score and verify your details as a condition of entering into a contract with you;

Third parties that assist us with customer care and customer vigilance;

Third parties that assist us with issuing and/or verifying e-invoices, handling subsequent/related tax matters (including providing necessary services in connection with this) as part of our compliance with the Inland Revenue Board’s (IRBM) legal requirements.

We may also disclose your personal data to third parties (whether in or outside Malaysia):

If we sell any business or assets, we may disclose your personal data to the prospective buyer of that business or assets. If L'Oréal or some of its assets are acquired by a third party, personal data held by L'Oréal about its customers in relation to those assets will be considered part of the transferred assets. In such event, the buyer will be the new data subject.The Privacy Policy will govern the processing of your personal data.

If we are under a duty to disclose or share your personal data to comply with a legal obligation, including but not limited to e-invoicing purposes as required by the IRBM, or to enforce or apply our Terms of Use/Sales or other terms and conditions you have agreed to; or to protect the rights, property or safety of L’Oréal, our customers or employees.

If we have your consent.

Or if we are permitted to do so by law.

We may disclose your personal data to our partners (whether in or outside Malaysia):

If you subscribe to a service that is jointly created by L’Oréal and a partner (e.g. a co-branded application). In this case, L’Oréal and the partner will each process your personal data for their own purposes and therefore, your data will be processed in the following ways:

By L’Oréal in accordance with this Privacy Policy;

The partner also acts as a data controller in accordance with its own terms and conditions and its own privacy policy.

If you have agreed to receive marketing and commercial communications from L’Oréal’s partners through a dedicated subscription (e.g. through an application under a L’Oréal brand and open to its partners), in this case, your data will be processed by the partner as a data controller in accordance with its own terms and conditions and privacy policy. We may publish content from social networks on our supported platforms. If you consult content from social networks on our website/app, cookies from such social networks may be stored on your device. We recommend that you read the cookie policies of these social networks for more information.

When we use Google advertising services on our website/app, Google will access and use your personal data. If you want to know more about how Google uses your personal data in this context, please refer to the Google Privacy and Terms, which govern these services and data processing.

Information Facebook collects and shares with us

All Facebook features and services available on our website/app are subject to the Facebook Data Policy, where you can get more information about your privacy rights and setting options.

By using this website/app, you can:

Register using your Facebook login information. If you do this, you agree to share some of your public profile information with us;

Use Facebook social plugins, such as "Like" or "Share" our content on the Facebook platform;

Accept cookies from this website/app (also known as "Facebook Pixel"), which will help us understand your activity, including information about your device, how you use our services, purchases you make, and the ads you see, whether or not you have a Facebook account or are logged into Facebook. When you use these Facebook features, we collect data to help us:

Show ads on Facebook (or Instagram, Messenger or any other Facebook service) that may be of interest to you;

Measure and analyze the effectiveness of our website/app and advertising.

We may also use the personal information you provide on this website/app (such as your name, email, address, gender and phone number) to identify you and/or users with similar profiles to you on Facebook (or Instagram, Messenger or any other Facebook service) in order to show you and others ads that are more relevant to you and others. Facebook does not share your personal information during this process and will delete this information immediately after the matching process is completed.

We do not give or sell your personal data.

(v) Where we store your personal information

The data we collect from you may be processed, transferred, accessed and stored at destinations outside Malaysia. The data may also be processed by our staff or those of our service providers working outside Malaysia.

L’Oréal transfers personal data outside Malaysia only in a secure and lawful manner. As some countries may not have laws regulating the use and transfer of personal data, we take steps to ensure that third parties adhere to the commitments set out in this Policy. These measures may include reviewing the privacy and security standards of third parties and/or entering into appropriate contracts (based on the template adopted by the European Commission, available here).

For more information, please contact us as per the “Contact Us” section below.

(vi) How long we will retain your personal information

We will only retain your personal data for as long as is necessary for the purposes for which we hold it, to fulfill your request or to comply with our legal obligations.

To determine how long we retain your data, we use the following criteria as a guide:

When you purchase products and services, we retain your personal data for the duration of the contractual relationship;

When you participate in a promotion, we retain your personal data for the duration of the promotion;

When you create an account, we retain your personal data until you ask us to delete it or after a period of inactivity (no active interaction with the brand) as defined by local regulations and guidance;

If you consent to direct marketing, we retain your personal data until you unsubscribe or ask us to delete it or after a period of inactivity (no active interaction with the brand) as defined by local regulations and guidance;

When a cookie is placed on your computer, we retain it for as long as necessary to fulfil its purpose (for example, for the duration of a session in the case of a shopping cart cookie or session ID cookie) and for as long as defined by local regulations and guidance.

We may retain some personal data to comply with our legal or regulatory obligations, as well as to allow us to manage our rights (for example, to assert our claims in court) or for statistical or historical purposes.

When we no longer need to use your personal data, we will delete it from our systems and records or anonymize it so that you can no longer be identified.

(vii) Is your personal data safe?

We are committed to keeping your personal data secure and take all reasonable precautions. We contractually require trusted third parties who process your personal data to do the same.

We always do our best to protect your personal data and once we have received your personal data, we use strict procedures and security features to try to prevent unauthorized access. As the transmission of information via the internet is not completely secure, we cannot guarantee the security of your data transmitted to our site. Therefore, any transmission is at your own risk.

(viii) Links to third party websites and social logins

Our website and applications may, from time to time, contain links to the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we are not responsible for them. Please check these policies before you submit any personal data to them.

We may also offer you the opportunity to use social media logins. If you do this, please note that you will be sharing your profile information with us in accordance with your social media platform settings. Please visit the relevant social media platform and review its privacy policy to understand how your personal data is shared and used in this context.

(ix) Social Media and User Generated Content

Some of our websites and applications allow users to submit their own content. Please note that any content submitted to our social media platforms may be viewed by the public, so you should be careful when providing certain personal data (such as financial information or address information). If you post personal data on our social media platforms, we are not responsible for any actions taken by others and we recommend that you do not share such information.

4. Your rights and choices

L'Oréal respects your privacy rights: it is important that you are able to control your personal data. You have the following rights: click here

In order to process your request, we may need proof of your identity.

5. Contact details

If you have any questions, complaints or concerns about how we process and use your personal data, or wish to exercise any of the rights listed above, you can contact our Data Privacy Officer by emailing Support@batteriesaccessoires.com.

If you wish to unsubscribe from SMS, email or phone communications from L'Oréal, you can do so by sending an email to Support@batteriesaccessoires.com or clicking on the "unsubscribe" link at the bottom of every communication we send.

Please note that by visiting our website and/or using and purchasing our products and services, you are deemed to have agreed to the terms of this Privacy Policy unless and until you notify us via the contact details listed above.